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we're kind of like the leaders in here.

Crystal Miller Lay, CEO at GBS, leading Creative, Brand and Strategy.

Crystal Miller Lay

Crystal Miller Lay

Crystal Miller Lay

CEO, Leads Brand, Digital & Strategy

Reach Out
Troy Bunch, research and analysis lead for GBS.

Troy Bunch

Crystal Miller Lay

Crystal Miller Lay

Leads Research Analysis

Reach Out
Dwane Lay, leads Process Design and CX (candidate/customer experience) projects at GBS.

Dwane Lay

Crystal Miller Lay

Dwane Lay

Leads Process Design & CX Improvement

Reach Out

and now for something completely different...

a message from our ceo

In a meeting with Disney's Chief Creative Officer after buying Pixar, Steve Jobs shared what would be the best advice John Lasseter would ever receive: "In your life you only get to do so many things and right now we’ve chosen to do this, so let’s make it great."  In fact, those three words weren't just advice, it was all Jobs expected: make it great. It guided every frame he ever worked on at Pixar.


It's powerful advice and served as the guiding tenet when I started Branded Strategies in 2012. And as the company grew and evolved, so did how to "make it great" both for my team and our clients. It's what drives my decisions, my work and what has prompted our evolution and formation of GBS Worldwide. Creating a corporation allows my team the opportunity to have ownership in their work and in our company. It also provides a perfect opportunity to widen the services we provide to make our clients great. Not to be redundant, but that's all pretty great to me. I hope it is for you, too. 


"Make it great" will continue to serve as our North Star at GBS. Work should be great, and our clients deserve nothing less. If there's anything we can do to help make your experience with our team and work great(er), please reach out to me using the "reach out" button above. On behalf of the team, we look forward to working with you. 


Crystal Miller Lay, GBS CEO, on a conference advisory call.

there are no small parts.

Ivana Bocic, Graphic Designer

Ivana Boccia

Gabby Ferguson

Lindsey Hicks

Creative & Design

(she makes our clients look good)

Lindsey Hicks, Operations Lead & Recruitment Marketing coordinator at GBS

Lindsey Hicks

Gabby Ferguson

Lindsey Hicks

 Operations

(she keeps the lights on)

Gabby Ferguson, Copywriter and PR coordinator at GBS, started as an intern at Branded Strategies.

Gabby Ferguson

Gabby Ferguson

Gabby Ferguson

Recruitment PR & Copywriting

(started as an intern, now she's here)

Natalie Miller, social media marketing support at GBS and former intern at Branded Strategies.

Natalie Miller

Natalie Miller

Gabby Ferguson

Social Support & French Translator

(started as an intern, now she's here)

Isabel Bonilla, Spanish translator and copywriter for GBS.

Isabel Bonilla

Natalie Miller

Isabel Bonilla

Copywriting - Spanish Translation

(she's bilingual and awesome)

Jenn Tharp, HR Advisor for GBS.

Jenn Tharp

Natalie Miller

Isabel Bonilla

HR Advisory

(she keeps us on the up-and-up)

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